Basta tanto così

An all-Italian digital campaign to promote the culture of safe sex.

Aware of how important it is to increasingly spread awareness that the condom is the only remedy for the prevention of sexually transmitted diseases, Durex confirms its educational role through the launch of the digital campaign #BastaTantoCosì.

The #BastaTantoCosì campaign involved the comedian and creator Gabriele Vagnato, the creators Giacomo Hawkman and Riccardo Dose, Chiara Nasti and the Argentinian Cecilia Rodriguez. 5 ambassadors who, through their Instagram channel, conveyed content on the topic with the aim of educating and raising awareness among their followers. At the same time, Durex created a hero video in which the 5 ambassadors themselves lent their image to become spokespersons for the #BastaTantoCosì concept, inviting the community to avoid the risk of contagion from HIV and other sexually transmitted diseases through a simple gesture.